Marketing ManagerHeyMama, the mother of all business networks, is an application-based membership cultivating a league of unstoppable women leaders by providing the support, connections, and collaboration to propel them forward. We are founded and headquartered in Brooklyn, NY with hubs in 7 metros across the US. About the PositionThe Marketing Manager will be responsible for maintaining and executing marketing plans to reach new audiences, nurture our loyal consumers, and achieve annual company objectives related to customer acquisition, event revenue, and membership revenue. They will work out of a creative loft environment in Williamsburg, Brooklyn and report to our head of marketing and the CEO. Responsibilities: Manage a detailed marketing plan and timeline for events and centers, leveraging community members, thought-leaders, influencers and media assetsIdentify and strategize paths to growth including audience acquisition and development, customer nurturing and loyalty, and increased customer lifetime valueOversee multi-platform marketing efforts, media planning & buying, with a heavy focus on digital CPC (Facebook, AdWords and Google Display), community, and partnershipsUnderstand and communicate in the voice of the brandOversee the marketing budgetCultivate and execute marketing partnerships with aligned businessesAnalyze detailed customer data and optimize marketing efforts to improve marketing ROIManage a marketing coordinator when one comes into the businessOversee a content contributor network and publishing of content pieces on heymama.co Oversee social agency Requirements: College degree and 4+ years of marketing experience (internships not included)A proven track record for executing marketing initiatives that drive significant growth in new customers and loyalty in existing customers.Experience at a membership and community driven business a huge plus.Experience in project management of creative processes (web, design, social)Creative writer capable of persuasive and effective communicationAnalytical thinker who has a track record of identifying and executing on successful integrated brand, events, social and/or PR campaignsExcellent communication skills and the ability to influence across groups effectivelyPositive attitude and ability to work as a supportive team member and leaderThe ability to publish content and troubleshoot issues in WordPress and Hubspot About HeyMamaHeyMama s mission is to help mamas grow in work and life through learning, connection and collaboration. Whether her priority of the moment is growing a family, business or legacy, HeyMama meets our member where she is with unmatched digital and in-person resources and the community she needs to succeed. With a rapidly growing US membership base and hubs in New York City, Los Angeles, Washington, DC, Miami, Chicago, San Francisco and Denver, HeyMama calls Brooklyn, NY home.
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